FGS stands for Fundação Gonçalo da Silveira. They're a Portuguese NGO for human development and they had recently teamed up with an association interested in raising funds through doing what they do most which is to ride bicycles.

Together they asked me to develop a poster for a fund raising event that would convey the message "ride for funds". Thus also raising awareness for the fact that most people in developing countries have to ride (most times walk) miles on end to get to schools, only to find out that their teacher left because he no longer had money to support the journey himself.
So the campaign asked people to ride a few Kilometres to raise scholarships for teachers in mentioned countries.

They liked the proposals so much that they decided to run a hole advertising campaign with the materials.
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